ExecutiveLionel Bloom
Executive Chairman
Commenced with Cenversa in 1984. Commerce graduate (UNSW), Chairman & CEO for 19 years, with a proven history in the animal health market across strategic and operational areas.
Our Board
The Cenversa board of directors consists of five directors who take responsibility for the overall strategic direction and governance of the company. The directors are supported by an experienced executive team and a well-established structure of approximately 340+ full-time equivalent team members to ensure the company has a strong foundation to support the projected growth and expansion of Cenversa over the next few years.
The board is totally focused on sustainable growth and has endorsed a number of short to medium-term objectives to ensure Cenversa continues to deliver for all stakeholders.
Strategic objectives
We advance our portfolio of proprietary veterinary and pet products through new targeted joint ventures and niche development initiatives in both Australia and New Zealand.
We expand our equity footprint in high-performing veterinary hospitals by partnering with the next generation of Australia’s leading veterinarians to build sustainable, community-focused practices.
Enhancing our veterinary and pet product distribution businesses by offering additional exclusive buying group arrangements and tailored supply chain solutions.
The Directors
Our directors and executive leadership guide Cenversa's vision, governance and long-term growth strategy.
ExecutiveExecutive Chairman
Commenced with Cenversa in 1984. Commerce graduate (UNSW), Chairman & CEO for 19 years, with a proven history in the animal health market across strategic and operational areas.
Non-execNon-executive Director
Commerce graduate (UNSW). Founded his own advertising agency, helped secure the Sydney 2000 Olympics, co-founded the Vetfriends Group in 2004, and now runs a specialist marketing consultancy.
Non-execNon-executive Director
Practising veterinarian and director of 11 Canberra-region practices. Board member, AMRRIC; trustee, Benevolent Fund of the Australian Veterinary Association.
Non-execNon-executive Director
Chartered Accountant with 30+ years public practice and commercial experience, advising on taxation, valuation and corporate finance. Fellow & former NSW Chairman, CA ANZ.
ExecutiveChief Executive Officer
Joined as COO in 2023, bringing over a decade of Petcare expertise from Greencross, Purina Pet Care and Wellness Pet Company across procurement, sales and country management.
Alternate DirectorChief Financial Officer
Commenced in 1995. Double commerce graduate, CPA and MAICD. Director of each Veterinary Hospital, with a track record in financial management, governance and acquisitions.
Company SecretaryPeople and Culture Manager
Joined in December 2007, appointed Company Secretary in 2020. Leads People & Culture across Distribution and the Veterinary Hospitals group. MAICD.
Executive Support
The directors are supported by an experienced executive team and a well-established structure across the Cenversa group — ensuring the company has a strong foundation for its projected growth and expansion over the years ahead.